Overwatch 2's Battle Pass had always been XP-based. Free challenges reward bonus XP on top of playing ma♑tches. The challenges are generi꧅c and not hero-based.

It sound𝄹s like Marvel Ri𓆉vals needs to learn from Halo Infinite and remove the challenge requirement from the Battle Pass.

You were definitely using Game Pass wrong. You don't have to finish a game in a week, you have the whole month if you're paying month-to-month. Games cost more than the $17 asking price, so if you "finish" a gam💖e every month you're saving alot of money. Also, games are on Game Pass for many months, s🍒o there's no rush to jump from game-to-game.