Zynga is working with NaturalMotion to create a game that lets you play seamlessly across mobile, PC, and console. Zynga is🐼 determined to remain a "" company but sees a huge opportunity in the cross-play market.
The announcement was made during , with CEO Fran🥀k Gibeau revealing the two teams are currently hard at work on an upcoming cross-platform game, most likely a new installment in the popular CSR Racing series.
"Gamers have been excited to seamlessly play across mobile, PCs, and consoles for a long time, and recent innovations in technology🍸, including 5G, make th❀is a reality," Gibeau said during the call. "That's where you see a lot of billion-dollar franchises, and they're driven by free-to-play dynamics and live services, which we think we have a competitive advantage in."
Gibeau went on to discuss NaturalMotion – developer of the popular CSR Racing series – and that it was leading the charge due to its experience with Unity and Unreal engines. 🔯The first cross-platform game is exꦉpected to launch later this year.
It was also revealed during the call that, while Zynga will be publishing games on PC and console, its primary interest is creating experiences that can also be played on mobile. In other words, it's unlikely you'll see the next FarmVille game released exclusively on PS5 – but you mig🐼ht be able to load it up on your PC or console when at home, then log in to the same account on your phone when running errands.
The strategy is similar to the one employed by Mihoyo, which saw 168澳洲幸运5开奖网:incredible success with Gensh𝓡in Impact on PS4, PC, and mobile. Demand for cross-play experiences continues to grow, as phones slowly become viable alternatives for "hardcore" games. Zynga has been a 168澳洲幸运5开奖网:dominant force in the mobile market for several years now, and this la💫test strategy is ꦉa bold new direction for the company.
Expect to see the first cross-play title from NaturalMotion a𒁏nd Zynga hit the market later this year.