It's been a terrible couple of weeks for Xbox employees with 168澳洲幸运5🦹开奖网:numerous layoffs ဣacross various studios and multiple project cancellations despite reaching record profits. A lot has been changing thanks to the brand's shift from a manufactur⛦er to an ecosystem. However, former Xbox chief Peter Moore thiജnks the brand might not be alive today because of what happened in the 360 era.

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While the Xbox 36🎀0 was a celebrated console, everyone who owned one lived in fear of the dreaded 'red ring of death'. For seemingly 🉐no reason, the console would display a red light on its circular LED and that would be the end of it. Fixing the issue cost Xbox around $1.15 billion, but Moore believes it was worth it, as it saved the brand.

Xbox 360's Red Ring Of Death Almost Killed The Brand

In a conversation with Moore revealed that the issue was pretty dire, and it could have led to the end of Xbox as we know it today. The $1.15 billion was used to extend warranties as well as posting and receiving consolesꦚ which were affe⛄cted by the issue.

"It took us a while to figur💯e out what was going on," said Moore (thanks ). "Were the fans in the right place? [...] Trying to figure out whether, you know, [...] wrapping the towel around it would create more heat, which would rejoin some of the issues of the cracks in some of the units. All of this was going on, and it was stressful. But the one thing I will always say is, you know, thi🧸s was, for us, a defining moment."

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"If w🌌e hadn't done what we did, I'm not sure the Xbox brand would be around today," he added.

However, he also said that the vid🎀eo game industry would have also suffered if Xbox went down. "Rising tide lifts all ships. Microsoft's entry into the market created a massive rising tide. They 𝓰put billions of dollars into marketing, advertising, R&D, and I don’t think the industry would be anywhere close to what it is today if Microsoft wasn't involved.”

Xbox360TagPageHeader
Brand
Microsoft
Original Release Date
🐽November 22, 2005 ☂
Original MSRP (USD)
$299, £209, €299 ☂ 🍸
Operating System
Proprietary, Windows-based ꦫ
Processor
🧸 💜 3.2 GHz PowerPC Tri-Core Xenon
Resolution
💝 480i - 1080p