It’s 2019. Walmart Canada, for whatever reason, decides to open its own separate Twitter account for gaming. Its veryꦫ first post is a GIF happily announcing, “I can fix it”, born into the raging discourse hellfire with an odd sense of glee. It retweets gaming news, pre-orders, trailers, and even roadmaps. There’s a clear logic to it - a brand account for a major supermarket aiming to build a gaming audience so th♔at people will shop there for the newest goods and follow them to stay in the loop.

Jump ahead five years and it’s tweeting, “Just thinking about how much fun a 168澳洲幸运5开奖网:PlayStation All-Stars Battle Royale sequel would be.” It’s an odd deep cut, farming nostalgia from an incredibly dry vein. All-Stars Battle Royale was Sony’s attempt at🤡 making its own Super Smash Bros., throwing familiar faces like Jak, Nathan Drake, Sackboy, and Kratos onto the roster alongside stranger picks like Big Daddy and lesser lights like Fat Princess.

The day before, it posted, “Just thinking about how fantastic 168澳洲幸运5开奖网:Super Smash Bros. Ultimate reveals were again”, attaching photos of Banjo-Kazooie, Steve, Sephiroth, and Sora🐟. It doesn’t really say much, again farming those nostalgia likes, and I can’t fathom how it ties into Walmart. But it gets likes, so it gets the brand out there. Those ear🉐ly posts in 2019 and 2020 were lucky to get three engagements, so with 170,900 followers now and counting, it’s doing something right.

This is just how Twitter works now. Logging on every day, I’m met with a buzz of bot notiꦡfications trying to sell me cryptocurrency or replies selling OnlyFans. Even the ads are riddled with it. You don’t see the people you’re following by default anymore, with verified accounts pushed to the top of the steaming pile that is the For You page. A lot of these are regurgitated hot takes or ‘fun f👍acts’ that have been circulating since I was in secondary school, but they get clicks, and now for verified accounts, they also get cash.

It’s a snake-ea𓄧ting-its-own-tail situation, since these low-effort, bottom-of-the-barrel posts get heaps of engagement which puts them in front of more people which then gets them more clicks, turning the entire platform into an ouroboros microwave of reheated slop. Looking through the strange turn of Walmꩵart Canada Gaming’s strategy is like cramming the history of Twitter into one, tiny time capsule.

In 2019, there was some personality behind it. The snark of Wend🍒y’s had long gotten grating, the pandemic was rearing its head, and there was a desire for earnest connections as we huddled indoors and cut off the outside world. WGC was tapping into that, even drawing in regulars who it would quote retweet and reply to, working together to try and get the account verified. It’s hardly the image of a domineering conglomerate that has cornered the supermarket market.

But not long after Elon Musk bought the platform and crashed its value﷽ into the digital dirt, we saw that nature shift. Getting on the For ওYou page became the prime directive, so we get tweets like, “Which PlayStation franchise would you like to see return this year?” drumming up hundreds of likes as it summons the army of eager Jak fans desperate for a sequel saying the same things they’ve been saying for decades.

It’s cynical, representing the worst of a platform that’s now turning people into 🔜mindless robots itching for numbers to go up and up so they can cash in a paycheque. It’s par for the course with brands - that naive, wide-eyed ‘earnest’ beginning for the Walmart Canada Gaming social was never genuine, it was just tapping into what worked at the time much as it is now. But looking back through its posts over the years after seeing these new ones is like sifting through the history of Twitter, a bittersweet summary of the worst and best habits coming to a head as the entire platform collapses in on itself.

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