Ubisoft Is To Blame For Star Wars Outlaws’ Performance, Not Star Wars

In an investors meeting earlier this week, Ubisoft CEO Yves Guillemot (168澳洲幸运5开奖网:who recently nepo hired his son) was 🧸asked to explain why Star Wars Ou👍tlaws underperformed. In response, he said, “Outlaws was released at a time when the brand that it belonged to was in a bit of choppy waters.” He also added that “the game still 🌜had a few items that needed to be polished” and that though that polish was added within weeks of release, it “did affect sales volumes”.

Pres🌟umably, Guillemot was referring to Star Wars when he said “the brand”🤪. I think he’s right, I just also think he’s talking about the wrong brand.

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35-Ubisoft Has Fixed Everything Wrong With Star Wars Outlaws

Ubisoft Has Fixed ౠEverything Wrong With Star Wars Outlaws

The quirks that ma𝔍de Outlaws annoying at launch are all gone.

Posts 24

What Went Wrong With Star Wars Outlaws?

Kay Vess in Star Wars Outlaws. — via Ubisoft

Guillemot likely came up with this response because it was at a shareholder Q&A, and he couldn’t well say that it was Ubisoft’s fault and that they borked it. He is partially right, though. It’s hard to deny that Star Wars has been in a w🍸eird place since Disney bought LucasFilm. Disney has made full use of the IP to flood its Disney+ platform with endless Star Wars television shows, most of which are not very good.

But to imply that this media oversaturation made Star Wars Outlaws sell badly is quite silly. Sure, there’s a constant drip-feeding of Star Wars media in the modern landscape, but people love Star Wars video games. was, according to EA, a commercial success. And Survivor has a lot in common with Outlaws. Both 168澳洲幸运5开奖网:launched buggy, and both starred original charꦇacters, though Survivor was, to be f⭕air, a sequel.

It’s not eve🐭n true that the oversaturation of Star Wars means Star Wars media can’t succeed – just look at Andor.

It’s easy to say that having to play as an original character turned people away from Outlaws, but the truth is more nuanced than that. Cal Kestis is successful enough to have theme park merch, and he was plucked out of nowhere. In contrast, Kay Vess was a fairly milquetoast protagonist despite being a criminal, and the game was 168澳洲幸运5开奖网:hit by a wave of anti-DEI hatred. It’s also easy to say that the bugginess turned players away, but again, the truth is more nuanced than that. Yes, bad word of mꦍouth probably edged players who were on the fence out of ever getting the game, but that’s not necessarily a game-killer – again, just look at Survivor.

Darth Malek over a blurred Knights of the Old Republic screenshot.

Does Anyone Actually Believe That Star Wars: Knights Of 💯The Old Republic Remake Still Exists?

I've got a bad feeling about this.

Posts 9

Ubisoft Is The Problem

Star Wars Outlaws Kay Revan

The problem with Outlaws isn’t Star Wars. It just wasn’t that good a game. It was a pretty cut and dry experience that made a few tweaks to the typical open-world formula and had great Star Wars-y vibes, but it wasn’t anything that special. It was bﷺasically Watch Dogs but reskinned and with factions you could please or piss off.

The problem is Ubisoft. If any brand’s reputation has taken a beating over the last few years, I’d say Ubisoft is in a far worse place than Star Wars is. It’s faced 168澳洲幸运5开奖网:sexual harassment scandals. It does 168澳洲幸运5开奖网:stupid NFT stuff. Its open-world formula has worn on players for years, because everyone is tired of playing the same game over and over. People see an Ubisoft 𒀰game and in their mind, they picture themselves wandering around an empty open world, checking boxes o🥃ff a list while a monkey claps cymbals together inside their skulls.

It doesn’t even matter that Outlaws was developed by Massive Entertainment, which made that Avatar game people see🌺m to like. All Ubisoft studios are just Ubisoft to the layman gamer. People see the Ubisoft name and say, well, I already know what to expect, because Ubisoft games are lik🍸e war – they never change.

Add to this recipe a high price, which only helps to bolster Ubisoft’s reputation as a money-grubbing company, as if the quadruple꧑-A stuff about Skull and Bones💞 wasn’t enough. Then add that Outlaws was released on Ubisoft Connect first and Steam months after releaseꦆ. Then a🔜dd perhaps the most important thing: Star Wars Outlaws didn’t do bad at all! It sold a million copies in its first month. Ubisoft probably overprojected sales numbers because it was a very expensive game to make.

Star Wars Outlaღws didn’t fail, but Ubisoft did – at correctly identifying the game’s flaws and taking accoun꧂tability for them. Yves Guillemot blamed Star Wars, but the call was coming from inside the house.