Roblox is no stranger to controversy. The game (or rather, the hub which hosts thousands of user-generated games) has always had a very young audience, yet often deals with highly inappropriate themes. A recent report foun✅d that Roblox's lack of safeguarding put players at risk of being groomed, while Kim🍰 Kardashian once stopped her child from playing after finding 🔴explicit videos of herself in the gam💯e. Now, the game is under fire again.

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Kelley Heyer is currently suing Roblo𓄧x for featuring her Apple Dance, which went viral last summer alongside the Charli XCX album Brat. The dance, to Apple from the Brat album, became a mainstay of Brat Summer, and Heyer even performed it on stage at one of Charli XCX's concerts. It's so iconic Roblox wanted to include it in the game, but while negotiations were underway, it seems Roblox added the dance anyway. Now, Heyer is suing.

Roblox “Refused To Finalize A License Agreement” For The Apple Dance

“Roblox moved forward using Kelley’s IP without a signed agreement,” . “Kelley is an independent creator who should be compensated fairly for her work and we saw no other option than to file suit 🌱to prove that. We remain willing and open to settle and hope to come to🗹 a peaceful agreement.”

The timeline can get a little confusing, so here's a breakdown. On June 15, 2024, Heyer posted the Apple dance online for the first time. By August 30, she had filed to copyright the moves. In between these two dates, Roblox reached out to Heyer to ask if the game could license the dance, and it was added to the game on August 17 alongside a Brat-themed update for 168澳洲幸运5开奖网:Dress to Impress. Heyer's lawsuit a🎃lleges that five days earlier, on August 12, she had agreed to license the dance once her copyright had been confirmed.

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However, since it was added to Roblox 13 days before the copyright was filed, Heyer recei🌄ved no compensation for the dance being added, as Roblox “refused to finalize a license agreement” according to Heyer's statement. The lawsuit also notes that Roblox sold “in excess of 60,000 units of the Apple Dance emote” and earned “an estimated $123,000” in sales. It also confirms that both Fortnite and Netflix officially licensed the dance from Heyer, who is listed as the sole owner (rather than with Charli XCX) as it was independently choreographed and is not part of Apple officially.

The dance was pulled from Roblox in November 2024 and has not been back since, but Heyer still wants compensation for the period in which it was sold. Given Alfonso Ribeiro once failed in his attempt to sue Fortnire for using🎉 𒅌The Carlton, it will be interesting to see i🌱f things fare differently for Heyer.

Update 18/04/25 08:53 BST: Roblox reached out to TheGamer with a short statement: "As a platform powered by a community of creators, Roblox takes the protection of intellectual property very seriously and is committed to protecting intellectual property rights of independent developers and creators to brands and artists both on and off the platform. Roblox is confident in its position and the propriety of its dealings in this matter and looks forward to responding in court."

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Roblox
Game Creation System
Systems
10.0/10
Released
September 1, 2006
ESRB
T for Teen
Developer(s)
𝓰 Roblox Corporation
Publisher(s)
🎃 ꦦ Roblox Corporation

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