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Nintendo Shoots Down Report That It’s Giving Preferential Treatment To Select Retailers Regarding Switch 2 Prices As "Not True"

By 168澳洲幸运5开奖网:Sam Woods

Published Jun 2, 2025

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Nintendo Switch 2

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Summary

Nintendo denies offering Japanese retailers higher profit margins on Nintendo Switch 2, refuting Bloomberg's claims.
Bloomberg report states Nintendo increased retailers' gross margin from 2% to 5% on Switch 2, prompting Nintendo to issue denial.
Despite the reports, Nintendo rarely comments on individual news, indicating that Bloomberg may have missed the mark.

If you've ever worked a job in video game retail, you'll be well aware that profit margins on brand-new hardware and software aren't good. It's why companies like GameStop📖 in the US and GAME in the UK have historically been so keen to sell pre-owned products and enhanced memberships, where they can dictate the margins and, alongside the rise in digital game sales, these lower margins have likely dictated these companies' moves into selling products not directly gaming-adjacent.

A Nintendo Switch 2 with Mario Kart World being played on a TV.

PSA: Don't Mess With This Part Of The Nintendo Switch 2 When It Launches In A Few Days

No matter how satisfying it might be...

Posts 168澳洲幸运5开奖网: 𝔉 𒁃

Yesterday, released a report suggesting Nintendo was making a retailer-friendly move in Japan, which saw the manufacturer's share prices tumble. However, it didn't take long fo𝐆r Nintendo to rebuff these claims.

Nintendo Says It Isn't Giving Japanese Retailers Better Profit Margins On The Nintendo Switch 2

According to Bloomberg, Nintendo had reduced the wholesale price of 168澳洲幸运5开奖网:Nintendo Switch 2 units in J💯apan. It allowed retailers to make a gross margin of around five percent on the console, as opposed to the two percent they usually receive. This would mean that retailers are making roughly $22.49, up from $8.99. It's unclear if the two are related, but following the news, Nintendo's shares dropped by 2.2 percent, Bloomberg reports.

Clearly unhappy, Nintendo issued a via its🙈 corporate Twitter account, stating the report from Blওoomberg was "not true."

"On June 2, 2025 (JST)🔴, a news report related to the wholesale price of Nintendo Switch 2 in the Japanese market was published," it said. "We want to clarify that this report is not true. Nintendo does not disclose any information regarding business conditions with distrไibution and retail partners."

It's very rare that Nintend𓄧o comments on individual news reports, so it's likely that this one from Bloomberg widely missed the mark, or it contains factual information Nintendo doesn't want retailers around the world to see.

It's another unusual situation in what has been a less-than-optimal build-up to the Nintendo Switch 2's launch later this week. The use of Game Key Cards has not gone down well with the p🐻hysical collector community, and there was a public outcry when it was revealed that the 168澳洲幸运5开奖网:Nintendo Switch 2 Welcome Tour would be a paid title, 168澳洲幸运5开奖网:rather than a pack-in.