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Former Blizzard Boss Takes Shots At Xbox's Flip-Flopping Strategy

By 168澳洲幸运5开奖网:Vaspaan Dastoor

Published 3 minutes ago

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Former Blizzard president Mike Ybarra has some strong words for the people making decisions at Xbox. It's evident that there's been a major shift in the way Xbox sees itself in the gaming industry. It has 168澳洲幸运5开奖网:adopted a new strategy, one that involves being an ecosystem, 168澳洲幸运5开奖网:rather than a hardware manufacturer. However, even with this new strategy, the company has been very uncertain about decisions. Case in point, the 168澳洲幸运5开奖网:cancellation of the Xbox handled♈ conso𒀰le.

The Earth, but it's an Xbox hanging in space.

"Every🐽thing Is An Xbox" Is Turning Out To Be Less Of A Promise And More Of A Threat

Even if it worked perfectly - which it doesn't - is﷽ it really a good idea to Play Anywhere?

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While this is probably leading to a lot of conflict interna🐎lly – with the top brass trying to figure out what exactly Xbox is now – even fans have been having a hard time watching the console maker they love make so many uncertain decisions. Ybarra is one of those fans, and thinks Xbox needs to realise what it is, and stick t꧃o that lane.

Xbox Needs To Go Back To Its Console Strategy

"Tough to see Xbox confused about who it is and what it should be," said a tweet by Ybarra. "Some great people there still. They have to𝓰 figure out what needs to change .... and fast. I'm a big fan and will always bleed green. Cheering the team on from the sidelines. Pick your lane and stick to it."

When asked in the comments what he thinks Microsoft should do with the Xbox bra🔥nd, he said "It's simple to me. Xbox should strive to be the world's largest publisher of entertainment content. Get rid of everything else and get focused. Do not be afraid to say what you are. Embrace the lane."

11-Microsoft Has Destroyed The Value Of The Xbox Series S

Microsofꦿt Has Destroyed The Value Of The Xbox Series S

When the pitch is "a budget-friendly console" and yo🎉u make it not budget-friendly, what's left?

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As for its new 'Everything is an Xbox' strategy, Ybarra thinks "You're drinking the Kool-Aid. You ask anyone on the street what Xboꦗx is and 99% of the time they say a v𝓡ideo game console. That is the identity. Period."

It's evident that he's not a big fan of Xbox's new ecosystem approach, and thinks that it should go back to manufacturing consoles. However, it isn't easy to reverse such a major shift in business and communication, especially when several insiders have said that the next Xbox console may be t🌟he last one it manufactures.