Summary

  • With worries about video game prices getting even higher in the wake of Mario Kart World's $80 price tag, EA said that it has no plans to change its approach right now.
  • In the company's latest earnings call, it instead reflected on the enormous success of Split Fiction, EA College Football 25, and The Sims 4.

Five years ago, the PS5 and Xbox Series X set a new standard — $70 games. But already, as we near the end of this generation, prices are going up again. In April, when Nintendo finally unveiled the Switch 2, it revealed that 168澳洲幸运5开奖网:Mario Kart World will retail at $80, and there are murmurs of GTA 6 following suit, with analysts claiming that thܫere's "hop🉐e" in the industry that it will cost as much as $100.

Many are concerned that if GTA 6 were to hike the price further, other developers would follow suit, especially in light of Trump's tariffs, which have already seen consoles significantly rise in price (so much so that 168澳洲幸运5开奖网:the PS5 Pro is no longe🐭r the most expe♑nsive console after less than a year). However, as reported by , one publisher h𓆉as already denied that it will raise its triple-A prices to match Nintendo.

Durin🧸g the latest EA earnings call, CFO Stuart Canfield said that the company "reflected no changes in our current strategy at this point". That means, at least for the time being, it won't be selling its games for🎃 $80.

"Our Objective Is Always To Deliver Incredible Quality And Exponential Value"

Battlefield 6 screenshot of player running through the streets by a tank.

During the call, which went over 168澳洲幸运5开奖网:Split Fiction's resounding success, selling over four million copies, and the upcoming new 168澳洲幸运5开奖网:Battlefield release, CEO Andrew Wilson addressed ho🔥w "pricing power" has altered over the years, and where EA sits in the conversation:

"At the end of the day, whether we're doing something that costs a dollar or we're doing something thಞat costs $10, or we're doing something that costs $100, our objective is always to deliver incredible quality and exponential value for our playerbase. Andꩲ what we've discovered over the course of time is whether we can marry quality and value together, our business is strong, resilient, and continues to grow."

He noted that EA Sports had "another record net bookings year", driven by the "incredible success of College Football", while The Sims had a "historic Q4". $70 price tags don't seem to be hindering EA much at all. However, despite what sounds to be a healthy and profitable year for the company, Respawn just had two games c🤪ancelled, and an unknown number of d🀅evelopers laid off. BioWare, on the other hand, is hiring again for 168澳洲幸运5开奖网:Mass Effect, despite the recent bout of layoffs following the release of 168澳洲幸运5开奖网:Dragon Age: The Veilguard.

EA
168澳洲幸运5开奖网: EA
Date Founded
🐠 May 27, 1982
CEO
𓃲 Andrew Wilson 🌱
Subsidiaries
EA Sports, 168澳洲幸运5开奖网:Respawn Entertainment, BioWare, EA Vancouver, DICE, 168澳洲幸运5开奖网:Codemasters, EA Mobile
Headquarters
🐎 Redwood City, California, Unitedꦇ States