The Borderlands Movie Somehow "Benefitted" Game Sales

By 168澳洲幸运5开奖网:Vaspaan Dastoor

Published Nov 7, 2024

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The movie looked like it was doomed from the start. The movie was 🍬168澳洲幸运5开奖网:initially pitche♑d all the way back in 2009, and was in production for a very, very long time. All that while,💟 all anyone could think of was 'how do you make a Borderlands movie?' and 'who wants a Borderlands movie?'

Tiny Tina in the Borderlands movie holding a large rocket launcher

It's Never Been More Embarrassing To Be A Borderlands Fan

If even Uwe Boll is laughing 📖at Borderlands,🌠 maybe it's time to move on.

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The movie eventually launched in August this year and, to no one's surprise, immediately bombed. Not only was the movie 168澳洲幸运5开奖网:struggling to sell tickets, but it also 168澳洲幸运5开奖网:debuted at zero pe♋rc♑ent on Rotten Tomatoes. While there was absolutely no re🍌deeming factor to be found in the Borderlands mo🐼vie, it seems that it managed to bump up the sales of Gearbox's games.

Fans Wanted To Remember When Borderlands Was Good

This was revealed during an earnings call for Take-Two, which took place on Wednesday. Apart from confirming th❀at GT﷽A 6 is still set for a Fall 2025 launch, Take-Two mentioned that despite the abysmal reception, and the massive financial loss, 🎃the Borderlands movie somehow positively impacted the sales of Take-Two games.

Lilith in the Borderlands movie firing a flamethrower while walking downstairs in front of Roland

As reported by , Take-Two CEO Strauss Zelnic🀅k was asked💮 on the call how the performance of the movie impacted the games, and if the company planned on licensing any more IPs out for movies.

"With regard to Borderlands, we don’t really need to break out the contribut🍨ion from the film, because while it was economically positive, it wasn’t material to our results,” replied Zelnick. "Even though the film was disappointing, it actually benefited our catalogue sales, so that is a sign that making a movie or a television show based on our very high quality IP can drܫive catalogue sales, and that can be a good thing."

He went on to explain that while this was the case, the company wants to be very "selective" when it comes to licensing out its IPs. This is because Take-Two is unable to ensure the quality of the final product when licensing out an IP for a movie or TV show. However, he did mention that other IPs have been licensed, and kept stressing that they plan to take them forward selectively.🐷

As for why Take-Two saw a bump in game sales after the movie, it's hard to really say. But a game seeing a bump in sales after a movie or TV show is pretty norm𒆙al. Perhaps Borderlands fans needed to be reminded why they loved the games after being disappointed by the movie.