168澳洲幸运5开奖网:Gearbox Software co-founder Randy Pitchford put his foot in his mouth this week, which is how you know 168澳洲幸运5开奖网:Borderlands 4's release is getting close. Like Mariah Carey emerging each Christmas, Pitchford seems to appear every time a new title in the long-running looter-shooter 168澳洲幸运5开奖网:Borderlands series is near launch to say something that makes everybody ma🐈d. It's tradition✨.
Real Fans? Or Rich Fans?
This time, Pitchford grabbed headlines by 🦄responding to a fan saying that Borderlands 4 shouldn't be $80, saying, "If you’re a real fan, you’ll find a way to make it happen." At first, I wondered if the headlines reporting on this had removed some of the context that would make Pitchford's statement sound more reasonable. But nope, here's the whole tw൲eet.
A) Not my call. B) If you’re a reಌal fan, you’ll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen.
Is it true that a franchise's biggest fans will pay more than other customers to get their hands on certain products? 168澳洲幸运5开奖网:Mario Kart World selling like hotcakes despite its own $80 price tag indicates that they will. If GTA 6 ends up reta💎iling, as persistent rumors suggest, for $100, it will still probably be the biggest🎶 entertainment launch in history. When people want something bad enough, they're willing to pay more fo♏r it.
But you can't price every product with the assumption that it is the one thing that people want 🦹to pay extra for, especially not right now at a time when infla🔥tion has been taking a toll and tariffs are set to add to the squeeze.
Sorry Borderlands 4, But I'm Not Paying $80 To Be Considered A "Real Fan" Of Anything
Gearbox Software fo♏under Randy Pitchford has landed himself in hot water while talking about Borderland🍷s 4.
The Rent Is Too Dang High
A recent study from the Ludwig Institute for Shared Economic Prosperity found that . That doesn't just include rent and food, but the other expenses that are "necessary for well-being, growth, and upward mobility". So, necessities that are less immediately necessary than food and shelter. Things like Wi-Fi, a laptop, work clothes, healthcare, transportation, childcare, and other basic costs are fa♏ctored into LISEP's estimate, as a way of going beyond "traditional headline economic indicators like GDP and unemployment [which] tell us the economy is thriving".
"Americans are workꦬing harder than ever, fueling our [country’s] e🔯conomic growth, but the benefits of that hard work are not being distributed in a way that supports upward mobility for too many middle- and low-income Americans," the project's chairman, Gene Ludwig, says in a statement on its website.
So, when Pitchford says that fans can spend $80 for games because his "local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of🉐 high school working minimum wage at an ice cream parlor in Pismo Beach" he's comparing apples and oranges. was about $620 (or $1220ꦜ in 2020 money). The average rent in California in 2025 is $2,518. When the average cost for shelter is roughly double the price it would be if simply adjusting for inflation, the price of a video game going up — even if it's ‘fair’ — is going to be too much for many consumers.
As a multiplayer shooter, Borderlands 4's biggest competition isn't other full-priced games. It's free-to-play titles like 168澳洲幸运5开奖网:Apex Legends, Fortnite, 168澳洲幸运5开奖网:Counter-Strike 2, 168澳洲幸运5开奖网:Overwatch 2, a🍨nd others. I don't know about the "real fans", but for the many players who just want something to do with their friends, $80 is going to be a tough sell.
You Can Be Madꩲ About The Price And Still Pre-Order A Sౠwitch 2
I'm mad but excited too. Sometimes t🦂wo thi𝓀ngs can be true.
