Fun fact: the Golden Globes have created a new category this year called “Cinematic and Box Office Achievement”, which had eight nominees. To qualify, each movie must have reached “a box office receipt total/gross of $150 million, of which $100 million must come from the US domestic box office, and/or obtain commensurate digital streaming viewership recognized by trusted industry sources”. To put this into terms anybody can understand, this is for films that make a lot of money. Are there any artistic componen🍸ts to these criteria? None at all. It’s all about profit, baby.

Barbie won this year, so… congratulations to Barbie on making lots of money, I guess. How the winner was selected, it’s hard to say. Barbie was the highest-grossing movie of the year and won, so is the winner always going to be the movie that made the most money? That would mean, of course, that there’s no ambiguity in who will win the award each year, which defeats the purpose of having the category at all – it’s a lightly (very lightly) curated list of movies that made a lot of money in cinemas all over the world, but especially in American theatres, because everybody knows that’s what matters th💜e most.

I love American cultural hegemony.

That seems unlikely – not enough drama for an awards ceremony. Instead, like all the other cate꧑gories in the Golden Globes, the winner is probably chosen based on what voters think is the “best” of the highest-grossing movies, though that’s arbitrary given the lack of judging criteria and also flies in the face of the point of the category, which is to recognise money-makers. I guess you could argue that all awards categories are somewhat arbitrary and vibes-based, though, so maybe we should just throw award ceremonies out the window altogether.

I think the most fun way to judge this category is by picking the one that seemed least likely to make this much money, but I doubt the Golden Globe organisers would agree with me that ‘fun’ is a top priority when doling out awards. Also, it would be hard to pic♚k one if all the movies in this category are franchise or IP films, since those are shoo-ins. It’s interesting that Barbie didn’t win Best Musical or Comedy, where it was beaten by Poor Things, which was not up for this new award thanks to low box office returns.

Related
168澳洲幸运5开奖网: 2023 Has Been A Weird Year For IP 🐻Movies

Long-run🀅ning IP sagas have flopped in cinemas this year, but new and more original titans have risen to take their place

The category is patently stupid. In , Golden Globes president Helen Hoehne said that the idea behind the category is to recognise the films keeping movie theaters alive by bringing people in, but also said that “We hope [all those fans out there] will tune in and watch their favourite stars on TV to see them being recognised and awarded.” This was specifically in reference to Taylor Swift’s The Eras Tour. Viewe♔rship is down, and the Globes are trying to get huge fanbases like Swifties to care about the awards by nominating them.

The category is mostly for views. Surprise, surprise, who could’ve guessed. Viewership has been way down since the ceremony botched its respܫonse to its 2021 diversity scandal, when it was revealed that the Hollywood Foreign Press Association doesn’t have a single Black member. The fact that awards ceremonies are now creating categories for popular movies just to draw more eyeballs is astonishingly bleak. In 2022, the Academy Awards added “Oscars Cheer Moment”, which was given to Zack Snyder’s Justice League (and was stated officially to not be a real Oscar) for largely the same reason. Making a ton of money is, sure, an achievement of some sort, but you don’t need an award for it – that’s what the🔴 money’s for.

The Globes are handing out trophies in the name of an inane, pointless category. It’s sad, it’s disapp🐈ointing, and at this point, it’s unsurprising. Barbie was a decent film, and one I enjoyed watching, but seeing it win such a stupid award created in a desperate attempt to secure some cultural clout highlights that🗹 awards ceremonies, more and more, are dying. If anybody sees a bright side to that, let me know, because everything about it feels bad.

Related
Greta Gerwig Proves That Patience Is The Key To A Great Filꦍm Career

From Hannah Takes📖 the Stairs to Barbie, Greta Gerwig's career spans nearly🍨 two decades and every budget level.